Knowing your audience is the difference.

The difference between writing copy that converts

And writing copy that falls onto dead ears.

Business Week writes for executives...

Their language reflects that.

Here's how they do it


https://www.yumpu.com/en/document/read/51323451/1g3kkgf/361

208-210

Follow along as we dive in

1/ Calls Out Audience's Thoughts

Management executives don't want free gifts...

They want resources that help them be more effective.

If you're a management executive...

and you read that...

you're probably saying

"Finally, someone gets me"

This builds TRUST

2/ Money Focused

The offer focuses on saving money...

The benefit is they can make money...

The whole offer is around what Management Executives are hungry for.

It's cohesive with their goals/desires.

3/ Low Effort Consumption

"will save you time"

is a benefit that is repeated

multiple times...

Why??

Why do you think that's important?


These people are busy!!

They're selling them on

• saving time

• fast reading

• less searching for information

The audience cares about protecting their time.

So they speak that language to them....

If you're interested in learning copywriting

Follow me

I'm breaking down 30 sales letters in 30 days


Along the way

I'm posting my findings

Key new learnings

Insights

And whatever else I stumble on in my journey...

Cheers!