If you're trying to write with more credibility & authority

Use specific numbers...

Numbers make claims more believable

More tangible

Ultimately, numbers help persuade more...

Let me show you


https://www.yumpu.com/en/document/read/51323451/1g3kkgf/361

Page 56 - One of Barron's highest graded sales letters of all time.

Now that you're with me, lets do the dance


Take an initial investment of $100,000...

Specific number ^

Barron's suggested stocks/bonds to invest into...

What were they worth when this was written???

$379,002.

Another specific number


What does this do for the reader??

It adds credibility to the publication.

Makes it easier to believe what comes next...


Also worth noting:

This was at the beginning of the letter.

Important pieces of copy go first...

Why?????

So people keep reading.


They didn't stop there

$51,000 in stocks

^specific number

Was turned into $330,364

^specific number

Why?????

Added credibility.


The average income during that span from this investment...

$11,200

Another specific number.

Tangible.

No one can argue this fact....


The last reported income was $21,556

All of these numbers come right away in the letter...

It establishes an authority for the entirety of the piece....


Next time you're looking to add more

• credibility

• authority

• believability

to your copy...

Use specific numbers.


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Cheers!