Hook...

Get their attention.

Benefits...

What do you provide that changes their life for the better?

Social Proof & Credibility...

Other people love this, you will too... you're missing out.

Clear Simple CTA...

Do this thing to move to the next step.

Simple... effective

https://university.adespresso.com/

Check out this sales page...

You'll notice how simple it is.

It follows the format above^^^

But damn there is no wasted space.

No wasted words.

Everything has value... there's no friction.


Even when they flex their features...

They use specific numbers... it boosts authority/credibility.

There's multiple testimonial walls....soooooo much social proof.

There are 5 CTA buttons... the same button... it's damn simple to move to the next part of the funnel.

Nothing flashy.

All fundamental stuff.

And it is damn effective.