If your writing isn't formatted well

People won't read it...

How are sales pages any different?

They aren't...

Easy to read, means higher conversions

https://www.digitalmarketer.com/certifications/conversion-funnel-mastery/

Above the fold is easy to digest

It's clear, to the point, you know what's going on.

They missed here on not adding the powerful benefit of the certification.

Why would anyone want to get certified?

To be able to print money...

I'm surprised they left it out...

Maybe there was a reason.

But what would it be?


Potentially

Their target audience is already solution aware...

They know what they want.

Potentially

They're saving it for the sales letter body...

Allows them to expand on it.


I'm not 100% sure

But as I break down these pages

Those are the questions that go through my head.

Ask why.

Question their audience targeting.

Try to understand where the dots connect.