How to apply basic copywriting techniques into sales/promo emails

So that you sell more shit & make more of an impact.

Prime examples from a sales letter written today

1/ Hook

Engage your audience...

Pique their interest...

Get them invested in reading it.

For the most recent consulting email I wrote my hook was

"[Name] I have some exciting news & I want you to be a part of it"

Understand the audience for this email.

Very warm.

Already strong relationship built.

2/ Story Set Up

This is a beta testing group for a new program.

We needed to share why this program started

Paraphrasing:

• People come to me asking for help with X

• I've noticed where they fall short
• I want more people to succeed in overcoming this

3/ Specific Problem

"People come to me asking for help with X"

In this case, it's addictions

Porn, alcohol, work, lust... etc.

The problem we are solving is addictions that hold men back from achieving a fulfilling life.

SPECIFIC

4/ Common Enemy

Most people only focus on 1 or 2 things

Not A, B, & C...

This is why they weren't seeing the success they wanted.

They had the right idea...

Just didn't know they were missing a few pieces.

This is why the program is valuable...

The missing link!

5/ Offer

Be a part of this first group

Get a steep discount...

Discounted course will give us good feedback.

We will iterate from the feedback that's provided.

6/ Blunder

Hindsight 20/20 my CTA should have been stronger.

This one wasn't as clear...

It wasn't super specific what they should do if they're interested....

This is email 1 of the promotion

So there's time to adjust accordingly.

Lessons still being learned

Take action to learn something

Take action to implement it

Learning is only good if you can apply it

Don't sleep on consistent action