j matthew pryor
2y ago
Think about what's in the mind of an investor.
They're thinking about stuff that doesn't have hard evidence & why they should suspend their disbelief that those things won't ever happen.
Early-stage, deeptech founders need to actively help investors suspend disbelief. 🧵👉
1/5
j matthew pryor
2y ago
Don’t leave it up to prospective investors to extrapolate from where you are to where you're headed.
Instead, give them a strong hypothesis and the supporting evidence.
Fill in the gaps and help lead them in the right direction.
2/5
j matthew pryor
2y ago
Extrapolating from sparse data is hard - so don't force investors to do it.
Make sure that when you set milestones and expectations that you can provide plenty of data points along the way - a crumb trail to the future you are building.
3/5
j matthew pryor
2y ago
Helping with the suspension of disbelief is a core consideration for early-stage, deeptech founders ( https://adnause.am/notes/helping-investors-suspend-disbelief )
This doesn't just apply to technical risk, but also to execution risk.
Provide plenty of data along the way on product performance & on team execution
4/5
j matthew pryor
2y ago
The more evidence you can give them of why they should believe that you will continue to execute well and with clarity, forethought, and planning the bitter off you off you will be.
5/5