When you sell expertise, your customers by definition should be less savvy than you.

But, their lack of sophistication can be counterproductive sometimes.

How much of their ignorance should we accept as vendors selling expert services?

I explore that 👇

My gratitude to @ModusEffectivus @PigballerinaYan for reading drafts of this

https://typeshare.co/kimsiasim/posts/when-selling-expertise-your-ideal-customer-should-be-dumb-but-not-too-dumb-6863