I've been spending a lot of my time thinking about the Lean Methodology - how you test a low(er) effort version of an idea before pushing it into the wild. In Ship30for30, we learn to apply this to writing.

But lately, one question I've been asking myself is this:

How can I apply the Lean Methodology to tech educational video content?

For a few reasons:

• Scripting & Editing a longer-length video is time-consuming.

• I often don't know what video ideas will perform well or not (obviously, packaging & the hook play a big role, too, but the subject matter is key). But is the subject matter (the core idea) important in short-form video? Or is it all hook & curiosity loops?

• Short form has more reach since it requires less commitment from the viewer, and I'm not using it yet. Can I use it to test ideas, or is the format too different?

To solve this question, I'm :

• building up a writing habit via the Ship30 course,

• repurposing this kind of format to a short-form video.

But I think it'll be a while before I come to any sort of solid conclusion.

(And if you have a clear answer to this question, I'd love to hear from you.)