David from Kodaps
1y ago
A neuro-spicy Parisian Brit who writes about software engineering, tech communication, entrepreneurial journeys & data. I help understand code, why it is fun, & how devs think.
The 3 elements of an effective short-form video hook (to drive retention)
David from Kodaps
To ensure people stay and watch your short-form video content, a hook should provide 3 things within 3-5 seconds
Curiosity: What is the question the viewer wants to know the answer to? (what is the payoff you will provide?)
Clarity: What is the value you are providing ? (Why is the payoff important?)
Context : Who is this about? Who is this for?
And this should be provided in a short a time frame as possible