Mastering your thoughts helps your business to grow massively.

Especially during a recession.

But most entrepreneurs don’t get told this.

I’m the author of the Financial Times Publishing book, Double Your Business.

And here are 3 profitable reasons to stay positive 🧵👇

Reason #1: Businesses grow faster in recessions.

Average growth - around 5% per year - is not enough to outrun the current economy.

You need to go faster. Hypergrowth is a smart goal: 8x faster than average (or more).

So strap a rocket to your business and outrun inflation.

You create hypergrowth by developing all of the elements for your business to thrive.

• Great marketing to produce more enquiries and opportunities.

• More effective selling.

• Strong leadership.

• Terrific service.

• An iron grip on your finances.

• More efficient operations to increase productivity

• A clear direction to steer your business and the mindset to stay on course

Your business can become stronger.

Start with the decision to do a lot more than just surviving.

Reason #2: Your Competitors Will Reduce Their Efforts

Average business owners are your competitors.

They think a bad economy is hopeless.

Their heads drop and all they hope for is to get through to the other side.

They live week to week, month to month.

If they dared to look up, they would see opportunity.

They would push harder and win more business.

So - keep your head up and be strong.

Reason 3: Focus On What You Can Control

Average business owners watch the news.

They absorb the negativity of the energy vampires around them.

And become anxious for their future.

You cannot do anything about the news.

But you can take action to get more customers, to increase your profit margins, and to protect your business.

Hypergrowth business owners focus on what they can control, not what they can't.

Write down one action you can take this week to improve your business.

What if you did just one valuable extra thing each week to strengthen your business?

Now is the time to double-down. To decide to make your business into what it is meant to become.

TL;DR - Advice to achieve hypergrowth during a downturn

• Average growth loses against inflation

• Hypergrowth smashes inflation

• Your competitors’ heads are down

• Avoid the news and energy vampires

• Focus on taking action

If you found this thread valuable:

1. Follow me for more threads on small business hypergrowth → @Lee_Duncan

2. Here’s a thread about the 8 habits of hypergrowth you might enjoy: https://twitter.com/lee_duncan/status/1524723085605228544?s=21&t=Abl6sak6xBM93rG2ef40tw