Lukas Liebich
4y ago
Follow me for insights on Collaboration, Creativity, and Communication | Business Facilitator at MSD | Region Advisor for Europe at Toastmasters International
Looking back at my 8 years of online writing: Here are 5 things I wish I knew when I started.
Use them to accelerate your own progress:
1. No one will remember the writing that sucked
It took me more than two years to publish that first blog post.
Why? I was worried: “What if someone will think what I wrote was stupid?”
Now I know: Nobody cares.
Don’t postpone - it will only delay your growth!
2. …but you should aim at getting better!
For years, I was just posting stuff, without reflecting on it. What a missed opportunity!
Now I know what my goals are - and I’m trying different tactics to achieve them.
Do people click the link? Do people engage with the content? Do they share it? How can I get more of all that?
3. Headline Should Give a Clear Promise, Not Create a Mystery
Sample headline from my first year: “I Hate Doing This!”
What a mysterious title! But can this help anyone?
At the time, I had a lot of friends who were interested in what I had to say. But someone who did not know me back then? They had no reason to “click.”
Now I know that my headline should have been:
“Hate Doing Spreadsheets? Here’s how you can turn it into a competitive advantage!”
4. You Won’t Get Magically Discovered
For years, I never took any effort for my writing to be discovered by strangers. I shared it with my friends on Facebook - and that was it. No effort whatsoever.
Today I post on LinkedIn and Twitter - and actively engage with people outside of my network who I think could be interested in what I have to say.
5. You Don’t Need a System. But System Helps You Create Faster.
It is possible to start writing on a blank page and finish with a 1,000-word blog post. But it’s a LOT OF WORK and takes a LOT OF TIME.
Now I know it is better to separate: Generate ideas for topics - Create (reusable) structures - Fill those structures with content.
Since July this year - I’ve been posting almost every day.
Knowing all these, today I feel smarter. But had I known all these things eight years ago, I could have been improving much faster.
You can learn from them now: And keep getting better right away!