3 Books Everyone Should Read About Startup Growth via Writing

Over the past 20 years, I have read tens of books on the subject of networking.

Unfortunately, most of them were a waste of time. They could have easily been blog posts, or even newsletter emails.

Instead, I encourage you to give these 3 a read, if you are a startup founder who enjoys writing.

They're well worth the time.

Book #1: Content-Based Networking by James Carbary @jamescarbary

I first read this book in 2020.

And here's why you'll love it: Carbary describes how he creates a platform that helps attract an ideal prospects, by interviewing ideal prospects.

While he built a podcast network this way, it's obviously relevant for written media also.

Book #2: Brandscaping by Andrew Davis @drewdavishere

This book describes the thought process of many startups in the London-based accelerators I worked with in the past.

Create something valuable. And pitch it to someone who already has your audience. If it clicks, you get rapid access to scale in return for a bit of time spent creating.

Writing for example.

Book #3: Scaling Lean by Ash Maurya @ashmaurya

Finally, I think everyone should read this book.

And here's why I think you'll love it: It's a distillation of the key models needed to think about growth in a more structured way.

SaaS is maturing, but the thought process around growth via CLV via retention and referral is timeless.

And writing a good piece can still serve as a great engine of growth, if you can figure it out.

Should be enough to get you on the right path!