How content-based networking opens doors to rapid B2B growth

Here's how I've built new personal networks from scratch multiple times:

1. When I change my context significantly, i.e. change countries,

2. I start researching the new place or common topic heavily,

3. I start writing

4. Then I emerge with a piece of content that people at the new place are excited to read.

5. This, in turn, sparks a handful of new relationships for me and is the beginning of my network at the new place.

6. As these are typically established 'players', it creates opportunities that would have been completely inaccessible to me before step 1, even at big companies.

This worked when I changed countries a few times, when the pandemic happened, and when I dove deep into startup subculture.

James Carbary of Sweetfish Media came up with the term content-based networking to describe this in the context of podcasting. The same approach applies to the written word in my experience. If you enjoy writing, use it to grow a new B2B business or product quickly.