Landing Pages are Simple but not Easy

Even after publishing a book on landing pages years ago, I still sometimes find it hard to design, articulate, and publish a new landing page.

To save you earning years of experience yourself, here’s 5 of the simple 'must-have' sections you have to get right in every LP:

1. The headline and lead is the most important part, in terms of where you match the product with an audience's needs. 90% of your readers won't go further.

2. clear and engaging language describing the product in a way that speaks to one person (that ideal person)

3. visually attractive layout that focusses on one clear call to action

4. credibility: social proof or other signs of relevant authority

5. connecting with the buyer's actual motivation, i.e. word count doesn’t matter, it’s whether you promise something that matters enough that they’d be willing to pay for it.

Also worth noting: using a landing page to sell a product is different than using a landing page to prove that market demand for the product exists. My book Launch Tomorrow describes the latter, if you’d like to find out more.