New To Content-Based Networking? Check this out

If you are new to content-based networking (CBN), here's why I would recommend blocking a few hours per week to sit down and write.

CBN is different than 'content marketing'. It's not purely about generating attention (or eyeballs online via SEO for example). It's about sparking thoughtful discussion with an audience, which is an invitation to begin a new relationship.

Conversely, it's clearly different than traditional networking, i.e. handing out slightly sweaty business cards at business mixers. While it's good for people to be aware of you, if the work you do is a bit more conceptual, a business card definitely won't do it justice anyway.

It's also highly context sensitive, so it's a type of creating that is not at risk of being replaced by AI in the next few years.

As a beginner, I promise—this is a great way to start building relationships in a way that you find intuitive as a creator.