Luke Szyrmer
3y ago
2x author, podcaster, exploring early stage growth using digital writing
The #1 under-used resource DeepTech founders have to kickstart their growth
Use the built in PR effect of your product to your advantage.
I've worked with hundreds of startup founders, including quite a few sharp as a needle DeepTech engineering founders. These founders commonly struggle to carry over their technical prowess into a thinking systematically about growth.
Instead of floating around in abstractions like markets, industries, or business models, arrange a demo with someone who you think will be excited to hear about your product's magic.
The #1 way to break out of this holding pattern is to:
pull up linkedin.com in a browser.
Identify 5 companies who might be interested in your product
within each company, identify one person who you think would be excited to learn about your product (remember that you aren't talking to an academic peer).
Contact them in order to show them your invention, prototype, or even product.
Within 5 minutes, by simply looking at LinkedIn search results in a browser, you start to challenge your preconceptions with what specific people have in their profiles. And then schedule some calls.