Remember when you were a kid? Fearless. Then you get introduced to society with all its rules and expectations. What you can / can't say, can / can't do.

Enter limiting beliefs.

Limiting beliefs are the stories we tell ourselves about who we are and what we can / cannot do.

Which for most of us, is completely OK. But if you're a new entrepreneur like me, then limiting beliefs can be deadly. They will stop you in your tracks and cause complete inertia.

Sitting down and identifying them is a crucial first step to help navigate through a new and uncertain world.

What are typical limiting beliefs?

• fear of failure / success

• not worthy of success

• not good / strong enough

• fear of rejection

• not enough time

• others control your life

• doing what you think others want

They typically present themselves in our fixed responses to our circumstances or ourselves:

• "I was born this way"

• "I'll always feel this way"

• "I'll never be x, y or z"

How do you identify them?

Unfortunately, they are typically deep within our subconscious. But here are 3 simple steps to finally find yours:

1. Fixed Mindset: Find anything you believe about yourself or your circumstance that cannot or will not change

2. Excuses: Next time you find yourself making an excuse or saying "this is just who I am", ask yourself - is this true?

3. Societal Expectations: Identify times you say "I should" based on what you think others would want you to do

What are your limiting beliefs?