• Add Recommended Products 

Adding recommended products, to your website is one way to boost your conversion rate as people tend to migrate to recommended products and show interest in them. 

You can also add “Frequently Bought Together” tab which shows item which would again increase the chance of the product being sold, it also gives a personalized feel to your E-commerce website which is a good tactic to increase the conversion rate. 

• Make Sure Your Product Pages Shine 

High quality images are the key when you are operating an e-commerce business, the visual connects with the customer and gives them a sense of confidence. 

Make sure to have high quality images which can be zoomed in and if possible, add 360 images which are a delightful addition to the visuals and aesthetics. 

It's always a good idea to encourage your customers to share their images on your social media accounts which double up as a proof of happy customer base and reviews.

• Streamline Navigation 

The navigation of an E-commerce website is crucial for sales and can make or break a successful business. 

Make sure your website is clear and crisp with well-laid-out menus and logical distribution of tabs and sections. 

A case study by HubSpot found that simplifying or removing navigation elements resulted in a 16-28% increased conversion rate!

• Add a Wish List or Favorite Option

   

This is a great way for a potential customer to try out your website and come back later. 

This is also a great way to collect user data and optimize your website as per the trends. 

You can also alert customers to the price changes, seasonal offers, and discounts or prompts that can increase the conversion rate.

• Streamline the Check-Out Process 

This is the step where your customer might abandon you, and the rate for mobile and desktop are as follows: desktop: 66.1% mobile: 80.6% 

Make sure you make this process as smooth as you can and even adding a guest option can be helpful as customer avoid creating a new account etc. 

Make sure to have as many payment options as possible. 

• Add More (and Better) Social Proof 

Social tools are the most important and powerful tool for your business as it validates a good brand. 

Add reviews and testimonials to your website and have as many social media accounts which actively send out promotions and seasonal offers.