Brainstorming ideas, writing your newsletter, and revising the end product is the easy part - the challenge bit is gaining exposure and growing your audience.

Follow the 50/50 rule in marketing: spend half your time producing your creative content and the other half on marketing automation.

Start by collaborating with other writers in your niche - cross-promotion, interviews, or start an ad collective. Engage in online communities and help others. I like Reddit/newsletters, Reddit/substack, Indie Hackers (Newsletter Crew and Substack Groups), Quora/newsletters, and Ness Labs' newsletter channel and mastermind.

The next step is submitting to newsletter directories and aggregators so people can search by topic interest. This will widen your reach faster - and for free.

Newsletter directories*

Many of these directories promote newsletters on their social media channels, which gets you even more exposure. But that's not the only benefit.

Having your newsletter listed on websites like these not only increases your discoverability. It also provides much-needed SEO value to your site - Email Octopus.

Beautiful backlinks!

• Duuce • Thanks for Subscribing

• LetterList • Techyletters

• InboxReads • Find Your Newsletter

• Newsletters • Email Love

• Newsletter Junkie • Mereku

• Rad Letters • Letterbase

Also, check out newsletter aggregators: Stoop Inbox, The Sample, and Yoletters.

The more descriptive you are in summary, the better SEO it will have.

*❗️Warning - nerding space ahead (you could seriously lose hours...) I find it helpful to set aside a day of the week for marketing activities😍