When selling apartments off the plan, it is critical to have fabulous computer renders to help potential buyers visualise what their future home will look like.

The better the quality of the renders, the more accurate the detail and the more photo realistic they are, the more believable and successful your sales will be.

It takes a team effort to develop great computer renders - a skilled computer render technician, an architect with an eye for detail, and an interior designer who knows how to craft inspirational lifestyles. 

It is also critical to involve the sales and marketing professionals early in the process so that they can provide input on what potential buyers are looking for and how best to present the renders to them. Developing an accurate client avatar is essential in order to create targeted, effective renders that will result in sales.

A carefully styled suite of renders should serve the advertising as much as the brochure.

Photo-realism is yesterday's news.

Choosing the right render consultant can deliver untold benefits beyond realism.

Aspiration is important. But within reason; a typical buyer doesn't necessarily want to see an Italian designed, postmodern $25,000 armchair. The right furniture and styling, lighting, atmosphere, angles and animation can add enormous depth and sophistication to a campaign.

Renders will not only form the backbone of your display suite images and brochure but will also feature prominently in the ongoing lead generation campaign.

When done to this level, renders become an invaluable sales tool that can help you successfully sell apartments off the plan.