When selling apartments off the plan, attracting property investors to your new offering is desirable.

These sales help in reaching presales targets and should be sought after. In order to achieve these sales, it is essential to develop separate marketing assets that help investors decide to commit.

Specific marketing assets

Whilst the project brochure, computer renders, display suites and website are predominantly focussed on owner occupiers - a different set of marketing materials is needed to attract the attention of property investors. Property investors are far more analytical in their decision-making process and require more detailed information on which to base their investment decision.

Items such as depreciation schedules (for tax benefits), rental assessments and occupancy reports from local real estate agents, and the option for furniture packages and rental guarantees are all great ways to enhance sales.

Too often developers tackle investment sales as an afterthought. By including these key marketing materials from the outset, you will have a greater chance of making your project attractive to property investors and achieving your desired sales results.

The other key factor is the method of selling to property investors.

It is essential to have a sales team that understand the needs of investors and are able to provide them with the necessary information and support throughout the process. This includes availability of finance options, legal advice on contract conditions and the ability to provide a personalised service.

Selling off the plan apartments to property investors doesn't have to be difficult - with the right team and marketing strategy in place, you will be well on your way to success.