A residential apartment development is a complex beast.

There’s the design and planning, then there’s the construction and – of course – the marketing and sales.

It takes a team to build an apartment development, and it takes a team to sell one too. My preferred strategy is to use the “scenius” model of creativity to successfully market an apartment development.

The "scenius model", which has been adapted from the thinking of musician Brian Eno, is based on the idea that great ideas often come from groups of creative individuals working together.

This is what is known as an "ecology of talent".

It's a group of people with different skillsets who are all working together towards a common goal.

In the case of an apartment development, it is wise to have architects, interior designers, marketers, realtors and so on all working together to create a successful off the plan sales campaign.

I believe that this is the most effective way to market an apartment development because you are tapping into the collective creative power of a group of people.

Everybody brings their own unique skills and perspective to the table, which leads to more innovative and creative solutions.

If you look back closely at history, many of the people who we think of as lone geniuses were actually part of “a whole scene of people who were supporting each other, looking at each other’s work, copying from each other, stealing ideas, and contributing ideas.

” Scenius" doesn’t take away from the achievements of those great individuals: it just acknowledges that good work isn’t created in a vacuum, and that creativity is always, in some sense, a collaboration, the result of a mind connected to other minds.

To put it even more simply: Genius is an egosystem, scenius is an ecosystem.

Our world of property development functions best when it is an ecosystem in which the potential buyer and ultimate resident is placed first and foremost.

Under the Scenius model this is achievable because each discipline behaves in cooperation, community, and appreciation with one another's expertise. I have found this far more powerful as opposed to the traditional model of each team working in silos.

It's important to have a mix of people with different skillsets on your team when deploying the scenius model because they will all bring, not only their own skills and perspectives, but also a network of other creatives that they can tap into.

For example, an architect will probably know a great digital renderer who will produce the best graphic representations, or a marketer who works with the best in animation who could provide an edge to the campaign.

The Scenius model is all about collaboration, and the more people you have working on a project, the better the results will be.

This Scenius model approach is a proven strategy for success, and it will help you tap into the collective creative power of a group of people.

You’ll be surprised at what you can achieve when you work together as a team.