It can be tough to sell apartments off the plan in today's market.

In a competitive market getting your property seen and sold is not guarantee. More and more developments are coming to market all the time, so it's essential that you find ways to make your property stand out from the rest.

One great way to do this is to deliberately go against industry norms.

What does it mean to defy industry norms?

In real estate, there are many established ways of doing things. But that doesn't mean you have to do things the same way as everyone else!

Defying industry norms means breaking out of the mould and doing things differently. It's a great way to make your development stand out from the rest. As the late Earl Nightingale once said, "if you look around at what everyone else is doing, and do the opposite, you'll probably never make another mistake for as long as you live."

So, how can you go about defying industry norms?

Here are some tips:

• Think outside the box when it comes to your marketing strategy. There are lots of different ways to market your development, so don't be afraid to try something new!

• Be bold with your branding. Make sure that your development has a strong and distinctive brand that will help it to stand out from the crowd.

• Be different with your design. There are endless possibilities when it comes to designing your development, so make sure to explore all of them!

• Look to use effective marketing ideas and strategies from other industries to make your development stand out.

Selling apartments off the plan doesn't have to be difficult. By deliberately going against industry norms, you can make your development stand out from the rest and get great results!

Try these tips and see for yourself!