When it comes time to sell apartments off the plan, there are many factors that you need to take into account.

One of the most important decisions you'll make is whether to use external or internal selling agents.

Each Has Its Own Pros and Cons.

Each has its own set of pros and cons, so it's important to weigh them up carefully before making a decision.

External selling agents have the advantage of being able to tap into their own networks of clients and prospects.

This can help to lower your client acquisition costs, but it's important to remember that they will also be meeting new prospects as a result of your marketing expenditure, which they may direct elsewhere.

Other advantages of external selling agents include their experience and knowledge of the market, as well as their ability to provide an unbiased opinion. External selling agents are also constantly subjected to sales training and motivation, which can be beneficial to your project.

On the downside, external selling agents can be more expensive than internal ones, and you may have less control over them. Additionally, they may not have the same level of commitment to your project as someone who is employed by you.

At 1% of Gross Revenue - Marketing Spends Can be Sizable

For an off the plan apartment development it is likely that you will spend up to 1% of gross revenue on marketing.

This can amount to a sizable sum. Most apartment property developers are likely to undertake more than one apartment project and therefore consideration of developing a strong in house sales and marketing team can be a logical step to take.

Over time, an experienced and professional sales team will have a good understanding of the market, be well networked and become apartment specialists.

They will also be able to provide an important link between the developer, project manager, architects and other consultants on the project.

A good sales team will also understand off the plan buyers' needs and how to best present the development to them.

An internal sales team can be more flexible than external agents and this may result in savings on selling commissions.

An in-house team will also have a better understanding of your brand values and how you want the development to be presented.

The disadvantages of an internal sales team are that they will need to be managed and trained by the developer, and they may not have the same level of industry experience or market knowledge as external agents.

Additionally, an internal sales team may not have the same extensive network of clients and prospects.

Choose Carefully

The decision of whether to use external or internal selling agents should be based on what's best for your project. Consider all of the factors involved before making a decision.

Both models have their own set of pros and cons, so it's important to take the time to consider all of your options before making a decision. The right mix of selling agents will be critical to the success of your project, so choose carefully!