As we head into 2025, LinkedIn has emerged as the best social network to grow a climate tech business online.

More and more climate tech founders I speak to are realizing the opportunity and wanting to grow on LinkedIn.

So if you're eager to grow your personal climate brand next year, who should you be following?

1. Elena Doms (76K+ followers)

Based in Belgium, Elena is the founder and CEO of Earth Plus, a startup with a mission to create the largest nature-based soil and CO2 cleanup in history.

Elena posts regularly about:

• PFAS (forever chemicals)

• soil health

• preventing desertification

Top content

One of her biggest posts to date was a story post about her resigning from a top role at MasterCard and her journey since founding her startup.

2. Vojtech Vosecky (142K+ followers)

Sweden-based Vojtech Vosecky positions himself as "the circular economist" and runs a consulting business with the same name.

Vojtech posts regularly about:

• the circular economy

• the problem of waste in dirty industries

• corporate sustainability

Top content

One of Vojtech's top posts is a photo showing a Paris street, before and after the city's greening initiatives.

3. Lubomila Jordanova (150K+ followers)

Based in Berlin, Lubomila Jordanova is the founder and CEO of Plan A, a software company that helps businesses decarbonize.

Lubmoila posts regularly about:

• corporate sustainability

• decarbonization

• climate change

Top content

A top post from Lubomila shows her wearing one of her client's products — a jacket made out of bacteria.

Are you the next big LinkedIn climate creator?

Reviewing these LinkedIn creators is a powerful reminder that you don't have to be a billionaire CEO to become a powerful voice in the LinkedIn climate community.

You do, however, have to show up online consistently, pay attention to what resonates with your audience, and be willing to cheer on your followers.

And it all starts with hitting post.