I've been working in climate tech for 18 months now.

In some ways, it feels like I'm just getting started. But every month, I get marketers asking me how I "broke in" to the space and built momentum.

Here are the 3 simple (but effective) pieces of advice I'd give anyone starting out.

Advice #1: It's who you know

Winning the marketing game in climate is all about connections.

You'll need them for:

• Getting a climate job (or gig)

• Conducting subject matter expert interviews

• Setting up interviews and events for your employer

So sign up for the next climate networking event in your area, and start chatting.

Advice #2: You're building with LEGO blocks

Once you land work and start working on climate projects, it's easy to get a bit overwhelmed.

To deal with info overwhelm, I like to look at each climate tech content asset I create as a LEGO block that I can use to build more cool stuff in the future.

• That article on decarbonization in logistics ...

• Will lead to that white paper on data centres ...

• Which will lead to that email sequence about CDR.

If you're feeling inadequate now, just think of what this project will enable you to do a year from now.

Advice #3: Focus on trust

B2B climate tech marketing is all about mastering trust.

Ask yourself how you can earn the trust of:

• Company leadership

• Skeptical buyers

• Investors

Keep these three groups happy, and you'll be set.

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Honestly, I wish someone had given me a roadmap on how to "break into" climate tech. I can't go back in time, but at least I can offer these tips to anyone getting started today.