If you're interested in Carbon Dioxide Removals (CDR), you need to clear your calendar and read this report:

"Carbon removals: How to scale a new gigaton industry" by McKinsey & Company.

In particular, I love the explainer graphics that break down the top 10 CDR methods:

1. Wetland and peatland restoration 🌾🦆

2. Cropland , grassland, and agroforestry 🌾🌳

3. Reforestation and afforestation 🌲🌱🌳

4. Blue carbon management 🌊🪸🐟

5. Biochar & bio-oil ♨️🪵⚫

6. Ocean alkalinity enhancement 🌊🧪🪨

7. Enhanced weathering  ⛰️🪨⏳

8. Bioenergy with carbon capture and storage 🌾⚡🛢️

9. Direct ocean capture 🌊🌬️🔄

10. Direct air capture and storage 🌬️🛢️🏭

Honestly, this report made me excited about the future of the industry — and made CDR so much easier to understand.

And if you're a B2B marketer, you'll geek out on the quality of the report.