Have you ever wondered what goes on behind the scenes of the larger B2B climate influencers?

The best ones make it look easy to build an personal brand — but take a look under the hood, and you see the sheer amount of work and resources they've invested into building an online presence.

This is exactly the case with one of the a climate tech influencer I spoke to recently. He's a go-to authority in his niche, and is quite visible on LinkedIn.

While speaking with him, I was fascinated to see what goes on behind the scenes of his content machine.

1. Works with a content team

First off, he may look like a one-man operation, but this isn't the case.

Each month, this influencer works with multiple freelancers who support him in all kinds of tasks including:

• research

• graphic design

• schedulign & publishing

And, he's always looking for ways to optimize his content operations further.

2. Posts 4-6 times per week on LinkedIn

Usually, he posts at least four times a week on LinkedIn. Sometimes, he posts five or six.

And they're great posts, too — often driving significant engagement and discussion.

Since social media algorithms prioritize creators who publish regularly, his posting consistency has clearly been a huge factor in his industry visibility.

3. Sends a monthly newsletter

Finally, this influencer has made it a priority to set up and send a monthly email newsletter.

That's because he knows that social platforms are fickle — more "rented" space than owned.