This year, LinkedIn was a key part of my plan to break into the climate tech space.

I published frequently on the platform — 152 posts in total.

While email outreach and networking were my main channels for landing clients, prospects have told me that my LinkedIn content helped give me credibility. Plus, I built countless relationships thanks to the platform.

If you want to break into a new niche in 2025, you might want to try some of these styles of posts. Below, I'll share the hook of each post, and why I think it performed well for me.

1. Top 7 climate leaders to follow in 2024

This was my biggest post of the year with 6,400 views and 22 comments. And it was easy to create, too.

I simply listed and tagged seven climate leaders I knew about and wrote a short description of why people should follow each one.

Since I asked my audience to add to the list, people tagged their peers in the comments.

2. I ❤️ the EU sustainability regulations

At first I was surprised this one did so well — 3,300 views about EU's Corporate Sustainability Reporting Directive.

Now, I know it's because it's an unpopular and unconventional opinion, worded in a simple way.

Many folks in my industry are frustrated by the regulations, since the laws are quite detailed and complex.

3. Every content marketer wants to build trust. But what does that look like?

In this carousel post, I showed examples of trust-building content from my industry. I've created a few variations of this post, and it does well every time I create something like this. This one got 2,900 views and comments from my ICP.

I think it works because it shows real "best practices" from industry leaders.

And, because it goes deeper than typical "marketing tips," borrowing credibility from well-known brands.

4. Nine climate tech brands winning the content game

This was another list-style post, similar to number one on my list.

Although instead of tagging climate leaders, I tagged specific brands and shared why they made it on my list.

At 2,500 views, it didn't do as well as a similar posted I created last year, but it still got some visibility and comments from people in my industry.

5. Turns out, May was even better than April for the freelance biz

In this post, I shared the wins of the month in a list and all the ways my business was going well. This one got 2,400 views and 17 comments.

I've started doing posts like this at the end of every month, and they always get good engagement.

Plus. they help position me as someone who's thriving in my business — which makes it easier to land new clients and generate referrals.

Are you trying to break into a new niche next year? I'd love to hear in the comments!