Over the last several years, I’ve spent $31,500 on marketing and business trainings.

Yet I still haven’t cracked six figures in my 3-year-old business.

Here are 7 lessons I’ve learned about paying for coaching – and what it can and can’t do.

1. Coaching is no guarantee of victory. It’s table stakes to get in the game.

2. 99% of business coaches teach the same things. What separates them is the quality of their frameworks, focus, and follow-up.

3. Every time you switch coaches, you pay an opportunity tax.

4. The main benefit of coaching is not learning “what” to do. It’s realizing what’s holding you back.

5. “Just in time” > “just in case” learning.

6. No one is coming to save you but you.

7. No investment in yourself goes to waste, unless you quit.