I've been writing digital content since 2017.

And this year, I've written content for 7 different B2B climate tech clients.

While I've come far, I've made all the mistakes junior and mid-weight writers make when they start writing for the climate tech industry.

These are:

1. Spraying the audience with a firehouse of detail

2. Focusing on words, not messaging

3. Spending time on busywork, not 10x content

If you're responsible for writing climate tech content in your company, avoid these mistakes to hit your marketing objectives (and keep progressing in your career!)

1. Spraying the audience with details

In B2B climate tech, stats and data build credibility.

The problem is, too many details and stats make it hard for the reader to understand, stay engaged, and take action. So, don't be afraid to cut long chunks of text and extra numbers.

Well-organized thoughts and a few choice details — rather than a firehouse of information — will help your content perform much better.

2. Focusing on words over messaging

B2B climate tech marketers care a lot about word choice.

This is part of having high standards — but I've spent countless hours on editing and revisions when we weren't clear on big-picture messaging. First, fix the value proposition and brand messaging. Then, figure out the point you want to make in the specific piece.

Then and only then should you wordsmith — otherwise it will be impossible to create high-quality content at scale.

3. Spending time on busywork, not 10x content

I used to think every climate tech company should write and publish articles for SEO purposes.

Since then, I've realized other content tactics can generate exponentially better returns. In B2B climate tech right now for instance, email marketing, LinkedIn content, and events are king. Ghostwriting for a founder's LinkedIn can get you 10x the results compared to a company blog article.

Any content tactic can work. But I'd rather spend my time on the tactics that drive the biggest results.

Be your own critic

Over the past few years, I've continued to level up my content, create better assets for my clients, and hit more and more of my targets.

While client feedback is incredibly valuable, I've realized I can't wait for others to improve my content for me.

If we want to succeed in this game — and work with the best clients and companies in the industry — you and I need to be our own critic first.

Sometimes being your own harshest critic is a good thing, as it can unlock serious growth in your life and career.