3 things that influence whether Google shows your business locally
Shailendra Vijayvergia
Local SEO is not a race to rank first for every keyword.
Google first needs to decide whether your business is relevant to the search, close enough to the person searching, and prominent enough to trust. That is why a highly rated dentist 30 miles away can still lose to a nearby dentist with a stronger local match.
Local visibility is built on relevance, proximity and prominence.
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