Hiding your unsubscribe link might seem like a way to keep subscribers, but it creates more problems than it solves.

• Bloated Lists: When uninterested people can’t easily opt out, your email list becomes filled with disengaged subscribers, dragging down your engagement rates.

• Spam Folder Risks: Poor engagement signals email providers to classify your emails as spam, making it harder to reach even your loyal audience.

• Brand Trust Damage: Frustrated recipients associate your brand with intrusive practices, eroding long-term trust.

By making your unsubscribe link visible, you avoid these pitfalls and build a healthier, more engaged email list.

Are you prioritising list size over quality? Share your thoughts on balancing visibility and engagement in the comments!