Not every patient who Googles a dental question is ready to book an appointment.

Some are just curious. They type things like “how often should I floss” or “veneers vs. crowns.” These are research keywords—useful for education, but not immediate revenue drivers.

Others, however, are searching with urgency. Think:

• “Emergency dentist near me”

• “Dental implant cost in [your city]”

These are BOFU keywords—short for Bottom of the Funnel. They signal high intent. The person typing them isn’t just browsing. They’re ready to choose a provider—today.

Here’s why this matters:
If your website is optimised for BOFU keywords, you show up right when a patient is most likely to book. That means fewer wasted clicks, more qualified leads, and faster growth for your practice.

Action Step:
Audit your site. Are you ranking for BOFU terms? Do you have landing pages that directly answer those high-intent queries? If not, you’re likely leaving appointments—and revenue—on the table.

Remember: Research keywords build awareness. BOFU keywords drive new patients through your door.