User Avatar

Accountant → Data Scientist | Writing about the business of data science. Helping you create impact with data and machine learning.

The Obvious Framework For Data Science In Business That Everyone Overlooks

If you want to run successful data science projects, you can rely on a framework you learned in grade school.

It's called The Scientific Method.

Here are the steps, and how they apply to data science for business.

#1: Observation / question

State the problem.

  • Losing customers?

  • Designing a new product?

  • Spending too much money?

#2: Research topic

To research a potential data science project, you need to do two things.

  • Gather and investigate data

  • Interview relevant stakeholders

#3: Hypothesis

Now you're becoming a subject matter expert.

Frame your upcoming work with a best guess at the answer.

#4: Experimentation

There are five pieces to a holistic data science experiment:

  • Independent variables (features)

  • Feature engineering

  • Dependent variables (outcome or target variable)

  • Model selection

  • Model parameters

#5: Analyze results

The most important part of your experiment?

Model evaluation.

#6: Report conclusions

Wrap your work in a deliverable that your stakeholders can understand and consume.

#7: Iterate

Armed with new information, cycle through the process until you reach a conclusion.