Welcome to the G.O.A.T. page, here I will explain my experience as an upcoming freelancer and copywriter. I'm glad you are here and I hope you enjoy my writing.
Get them ADDICTED to your value.
By providing great information that will get your clients to that next level, it will have to be delivered in many different forms.
It all starts out with a cold outreach and from there it will all be built up, this is what is called the "Value Ladder".
Here is what the layout would look like:
Free Content
Email Opt-in Page (Landing page)
Video Course Opt-in
Free Quizzes
Webinars
Guides & Ebooks
Paid Products
An important tip to add: Always offer a limited one-time offer anytime someone signs up for the first time.
Write with the intent to change people's lives.
There are many ways you can apply yourself in the writing that you produce by just understanding what it is your consumer will want in their life RIGHT NOW!
Now, How do we get these consumers up that value ladder:
Continue to build that trust (Relationship & Capital) by continuing to push trades between each other to build long-term LTV and start a strong foundation for something bigger.
Design a transfer of belief between each other and make their side of the deal seem way better. Our job as writers is to make their life seem much better in every way we can when it comes to the work we provide.
THE MOST IMPORTANT MOVE IS THE FIRST TRANSACTION BETWEEN EACH OTHER!
Curiosity and belief push people a long way, it is your job to put these in front of them to steer them in the right direction.
Never forget what is important to your client because, in the end, it is your work you want to look impressive overall.