The IMPORTANT part of Marketing
The thing to always remember is to solve the problems first, and then sell the service second.
It is the time when you can get on a call with a prospect and try to sell them a service that will ensure they make it to the next level within their market.
I try to look at these as "Opportunity Calls" to see if they are needing and willing for you to help them.
Now, How do I sell my services or solve problems as you are saying?
These problems are usually falling under one of two things:
They need help selling more to their current audience
OR
They need help growing their current audience
To solve problems, you need to build trust and rapport. When you first hop on any call with a prospect, take 3-5 minutes to talk to them on a personal level as 2 friends would have a conversation.
Then we get into business
One of the best quotes I have heard when it comes to selling anything in a market that is yours or anybody else's comes from Real Estate Agent, Grant Cardone, where he says:
βBecome so sold, so convinced, so committed to your company, product, and service that you believe it would be a terrible thing for the buyer to do business anywhere else with any other product.β
-Grant Cardone
This means that no matter how the call is going be so convinced that this product WILL sell no matter what they are saying.
Be the person who can adapt and sell in any situation, and don't let confrontation steer you in the wrong direction.