The middle ground between the great idea and the current situation.

This is the point within the deal between a client where you will take their problem, better it greatly, and see what is ahead of you guys as business partners.

THIS IS THE BENCHMARK FOR FUTURE BUSINESS!

You want to impress them with something with little to no risk for you and make it up to something like a high-value ticket offer.

Examples of this include:

• Welcome Sequence

• Facebook ADS

• Page Rewrite

You want to pick something that is small, inexpensive ($1,000 less), and performance-based.

You want them to try something that is of no sacrifice to them if they want to try it out at any point.

DO NOT LIE IF YOU ARE NEW, everyone, when they are spending their well-earned money, will be more than rightfully upset if they found out you are doing something you have no idea how to do.

There is this quote by, Jim Rohn, that reads:

"Learn to express rather than impress. Expressing evokes a ‘me too’ attitude, while impressing evokes a ‘so what’ attitude."

-Jim Rohn

This means you need to speak in a way that will make people follow the actions you are trying to make them take.

Exceed expectations, if it's supposed to be done in a week, make it 3 days. Give them quality and a little extra to blow their minds.

PROMISE BIG THINGS, AND OVERDELIVER!

Consistently solve problems and you will be rewarded accordingly, don't be the person that asks for to much, be the individual that will over-deliver on the expectations they set.