Like most beginners in web software, I made a lot of stupid expensive mistakes.

But this was the biggest one, by far:

I Broke a Million-Dollar Product

Here's what happened:

My first 1,000 websites came from two simple packages - basic or ecommerce. Flat pricing. Unlimited support. A single funnel starting with our Website Starter Kit. It was perfect. Then I started adding more products, more features, more services. Because that's what growth looks like, right?.

This mistake taught me something fundamental about business: Simplicity scales. Complexity kills.

That original constraint - just two clear packages - wasn't limiting our growth. It was fuelling it.

Now I tell every founder: Your best offer is probably the simplest one.

And sometimes the hardest part of scaling is protecting what works from your own "improvements." (The irony of learning this lesson three times is not lost on me.)