I recently signed up for Ship 30 for 30 with Dickie Bush & Nicolas Cole, despite being a recovering content machine.

Here's why I'm diving back in:

1. To Document My Escape. After 4 companies, 3 burnouts, and 1 rather dramatic kidney punch where I lost everything, I did the only logical thing: packed up my life and moved to a tropical tangle big enough to host 2.8 million simultaneous games of hopscotch. I was trapped in the "successful but suffering" loop. Now I run my agency from the rainforest, measuring success in butterfly sightings and morning egg races with an asshole goanna. Not your typical "I quit my job" story, but then again, midnight Slack notifications and 2 AM panic attacks aren't exactly living the dream either.

2. To Share The Weird Stuff That Works. While we're all out there "crushing it" with 60-hour weeks and endless Chrome tabs, I accidentally stumbled onto something: AI can handle most of our busywork better than our perfectionist brains ever could. The experiments I'm cooking up in my makeshift jungle lab are too bizarre not to share. Because honestly, why build an empire when you can build a life?

3. To Find My People. This isn't about productivity hacks or another "work smarter" manifesto. It's about finding others who think maybe, just maybe, we've all gone a bit troppo with the hustle culture. Plus, my closest friend is currently a coconut named Wilson, so I clearly need to expand my circle. 

Over the next 30 days, I'll be sharing my journey from workaholic to whatever-this-is, the AI systems that keep my business running while I'm off stroking my tomatoes, and the reality of building a 3-hour workday.

Join me? I promise there will be chaos.