When I was 40, I dropped my last piece of sourdough vegemite toast on the floor. It ricocheted off my ragdoll, Muffin, and landed face down. :(

I stared at that upside-down piece of toast and well... broke. Sobbed for three hours straight curled up a foetal position on the floor.

My "successful" 22-person agency was killing me.

I had the revenue, the team, the big name clients... but that piece of toast was the final straw.

Soon after, life took a sledgehammer to my house of cards that changed everything. I found myself starting over with nothing but hard-won wisdom and a piece of rainforest.

After all that rebuilding, I finally understood:

Running a business doesn't have to be so hard.

Today, I'm building something different: an AI-first agency born from battle scars and real-world lessons.

I've accepted that sometimes life forces you to rebuild from scratch. And that's when you build better.

My biggest lesson wasn't about systems or scaling. It was this:

Your business should serve your life, not consume it.

Now I'm obsessed with one question: What if AI could handle 80% of agency operations, letting humans actually be human?

(It can. And I've got the battle scars to prove it.)

Sometimes the best business advice isn't about optimisation.

It's about liberation.