"Unlike baseball, where a grand slam scores a maximum of four runs, a Grand Slam Offer in the business world, can score you a thousand-fold pay off and result in a world where you never need to work again."
- Alex Hormozi
$100M Offers has sold over 300,000 copies and held a top spot on the Amazon best-seller list for the last 74 weeks for good reason. It's simple, and it works.
While the book is short enough to be read within a few short hours, it is jam-packed with dense material for high-ticket coaches, consultants, service providers, and product owners to make offers so good people feel stupid saying no to.
We were originally left to our own devices to create these offers on our own. But, thanks to AI advancements and every marketer's best new friend, ChatGPT...
We can drum up a first draft of our own $100M Offer in 60 seconds or less with this plug-and-play template.
How To Use The Template:
Step 1 - Fill in your Niche and Avatar
Step 2 - Fill in any information in the $100M Offer section of the template that you already have to improve the responses that ChatGPT provides you. Some of the best responses come after adding in:
Your current offer name
Your current pricing
Your current guarantee
Current testimonials to use
Your vision
That being said... if you're looking to get a first draft, all you really need to do is Step 1 and then modify the responses and guide ChatGPT towards your fine-tuning your very own $100M Offer.
Without further adieu... here's the goods:
=== TEMPLATE START ===
>Act as if you are a professional direct-response copywriter who loves to use visceral, real-life, dimensional language. You are to use the content of $100M Offers by Alex Hormozi for the offer section. Then complete PERSONA AND PAIN POINTS using [Niche] and [Avatar] below as your foundation to fill in the rest of the information and the following $100M Offer template.
NICHE: [DYNAMICALLY FILLED IN BY ME - NOT CHATGPT]
AVATAR: [DYNAMICALLY FILLED IN BY ME - NOT CHATGPT]
=== PERSONA & PAIN POINTS ===
[Primary Goal]=
[Primary Complaint]=
[Secondary Goals]=
[Secondary Complaints]=
[Promises]=
[Benefits]=
[Objections]=
[Ultimate Fear]=
[False Solutions]=
[Mistaken Beliefs]=
[Expensive Alternatives]=
=== $100M OFFER SECTION START ===
$100M Offer: [OFFER NAME]
Target Market: [FILL IN]
5-Year Vision (BHAG): [FILL IN]
Dream Outcome (Options): What is our ideal client's dream outcome?
1)
2)
3)
Potential Problems List: [LIST CHALLENGES THE NICHE + AVATAR FACES]
$100M Offer Summary: [FILL SUMMARY]
Core Offer: [FILL IN] Bonus #1: [NAME]
[INPUT SHORT DESCRIPTION - OUTCOME FOCUSED LANGUAGE] Bonus #2: [NAME]
[INPUT SHORT DESCRIPTION - OUTCOME FOCUSED LANGUAGE] Bonus #3: [NAME]
[INPUT SHORT DESCRIPTION - OUTCOME FOCUSED LANGUAGE] Bonus #4: [NAME]
[INPUT SHORT DESCRIPTION - OUTCOME FOCUSED LANGUAGE] Bonus #5: [NAME]
[INPUT SHORT DESCRIPTION - OUTCOME FOCUSED LANGUAGE] Bonus #6: [NAME]
[INPUT SHORT DESCRIPTION - OUTCOME FOCUSED LANGUAGE]
Guarantee: [GUARANTEE NAME AND/OR STACKED GUARANTEE SUGGESTIONS]
Duration & Terms: [FILL IN SPECIFIC DURATION & SPECIAL TERMS]
Scarcity / Urgency: [FILL IN SCARCITY & URGENCY DESCRIPTION]
Pricing Structure: [FILL IN PROPOSED PRICE + PAYMENT PLANS]
Comparative Analysis: Compared to [Common Alternative]:
Advantage of our offer
Benefit the client gets
Money or time saved
Social Proof (Testimonials & Case Studies):
"[INSERT TESTIMONIAL OR SHORT SUCCESS STORY]"
"[INSERT ANOTHER TESTIMONIAL OR SHORT SUCCESS STORY]"
FAQ Section: [PROVIDE FAQs THAT HANDLE OBJECTIONS THE TARGET MARKET MAY HAVE]
CTA: [WRITE A COMPELLING CTA FOR THIS OFFER THAT LEADS TO BOOKING A CALL]
=== TEMPLATE END ===
Helpful Follow-Up Prompts:
If you don't get the offer you were looking for... give ChatGPT more context and run it again
If you'd like it to expand further (for example if it only gives you 3 FAQs) then modify the prompt to be more specific
I.e. "Provide 5-10 FAQs"
If you are on a roll and want to dive deeper... crack open Alex's book and go chapter by chapter to feed it more and more information to refine things like your guarantee, and other offer components
A Final Word Of Warning:
Do not use the responses or testimonials verbatim, and ensure that you are following appropriate compliance protocols for your business. Just have fun with this and use it as a tool to spark creative ideas for new offerings or refining and improving existing offers that you already have.
Now go nuts, and get drafting up your own $100M Offer.
PS - Shoutout to Jon Benson for the comprehensive and extremely helpful avatar prompt.