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Living proof that curiosity didn’t kill the cat—it gave it a to-do list.

Ways to Avoid Building a Masterclass in Customer Loss
Danielle Griffin
  • Audit Your Peak Moments. Look at the most stressful point in your customer's journey. If you leave them hanging when things are broken, that becomes the only story they tell....and to everyone

  • Fix the End Before It Happens. A final interaction without an apology after a long delay is a brand killer. If you're late, own the mess before the customer does.

  • Install a Communication Safety Net. You may not need an overly complex, expensive CRM. A simple recurring calendar invite to check on the people who are waiting for you will work just fine.

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