As a small fitness business owner, the biggest marketing mistake I've made is not consistently posting on social media.

I am a fitness and nutrition expert, a writer, and a social media user. So, what gives? My husband and I are either working at our gym or wrangling our kids — there is no in-between.

Entrepreneurs have little time to work on the business when they spend all their time working in the business — especially if they're juggling family obligations, too.

It is a mistake to avoid social media as a marketing tool, especially because it's free.

I know; posting selfies on the gram seems kind of lame. Humble entrepreneurs do not love self-promotion because it feels sleazy. Like, look at me!

But, we are in the age of the creator. When I hear about a brand or business, I immediately look up their social media to see if I vibe with them. I've discovered exciting creators by scrolling through Tik Tok or Twitter and have purchased products from them because I liked their brand.

Writing Instagram captions, Tik Tok scripts, or blog posts for your website can be overwhelming.

Here are some options to enhance your business's social media presence:

#1. Hire a freelance writer

A freelance writer can take your messy brain dump and turn it into magic for you to post online so potential clients can fall in love with your brand.

If the idea of posting on social media freaks you out, hire a freelance social media manager.

#2. Approach social media as if it's a revenue source

You may not be getting paid for posting on social media, but treat the task of writing and posting on social as if you are. You'll be more motivated to get it done.

Block out an hour a week to jot down some benefits of your product or service, upcoming events, relevant stories, testimonials, or news. Flesh them out.

Your presence is more important than perfection.