Do you like sharing your knowledge? - Great!

I've been doing this for six years now: Identifying interesting topics, doing my research, and packaging it in simple and entertaining ways, for people to understand it easily.

Now, what if you want to get more paying clients?

Here's something I realized only recently. If you start doing this now, you will save yourself A LOT of time.

Build Your Training with Re-Purposing in Mind

If you want to let the world know about what you do - you'd better have some useful content ready!

Earlier, I did not have any system for organizing my training material.

When I started preparing a new training, I would take random notes in Evernote, Miro, Mural, blank sheets of paper - then I would put together a PowerPoint - and deliver the training for the first time.

After doing the training once, I would forget all my notes - and let them disappear in the depths of my various note-taking apps.

That was a mistake.

Why?

Because My Notes Are Valuable Assets

This year, I started posting on LinkedIn. I realized that somewhere, there was a book-worth of notes. All those notes could easily be transformed into posts.

The problem? Those notes were all over the place (in those depths!) and whenever I tried to search for something in them, I had a challenge finding it.

So I had to start writing from scratch.

I learned my lesson

When I do research to deliver training: That's a lot of effort.

Capturing it in a structured way and filing it for later use always feels like an unnecessary hassle.

But now I know that three years from now (or perhaps next week), I may want to write a LinkedIn post, record a podcast or do a YouTube video on the topic.

So I show my future self some love.

And I get the notes ready now.