TV and movie adaptations have been killing it in recent years. There have been 25 feature-length films and almost 30 TV adaptations announced or in some form of production.

And this may be the tip of the iceberg. We've already seen the critical and audience reception for The Last of Us TV series and excitement for The Super Mario Bros. Movie in April.

While adaptations are becoming more common, what has changed in recent years is the extent these projects have stayed true to the source material (we won't talk about the last Super Mario adaptation).

With traditional media providers increasingly leveraging gaming IP or shoring up capabilities to make games themselves, like Netflix, the potential for transmedia (where a story is told across multiple forms of media) across gaming and traditional video becomes greater.

Marketers who are intimately familiar with advertising in TV or movies may find themselves becoming acquainted with gaming whether they like it or not.