MacKenzie Green

Want to change your relationship with your manager and take control of your calendar? Here's a career hack I learned from #CareerContessa that's been a game changer for me.

Move over Millennials and Gen Z, Gen Alpha is here and already influencing purchasing! Over half of these 0-9 year olds own tablets and 11% have VR headsets. The report, "A Brand's Guide to Gen Alpha," by Morning Consult, highlights their tech-savvy habits.

Hey gamers! Did you know that ad revenue for video games increased by 7% in 2022 compared to the previous year? That's according to eMarketer data cited by Ad Exchanger.

Unlock the power of visual thinking to boost your communication and memory! As a former Miss DC USA and memory athlete, I can attest to its incredible benefits. Even Adam Grant approves! Start talking in images. #VisualThinking #CommunicationSkills #MemoryTraining #AdamGrant

Want to give unexpected value to your audience?

Think of FAQs and SAQs.

20 days ago Marie Claire went live on TikTok.

Since launch, we've published 23 videos.

In that time we have...

• 35%+ daily growth rate

• met and surpassed our internal commercial interest threshold to start building branded content

• passed 6.4 million views

What was our secret sauce to launch and scale so quickly?

We had 2 years of YouTube content.

We used our long-form video archives to create a short-form video library. We were able to extract value from content we already invested in, we used our social lens to identify content that could hit pop culture moments, and we've been able to build our original content while keeping a consistent posting cadence.

You don't have to start from scratch on your social entertainment strategy. What existing content do you have that you can repurpose, cut down, and use elsewhere?

Most people think learning leadership takes 10,000 hours.

But I can explain it to you in 30 seconds.

Read. You can learn decades of knowledge in days

Ask questions. Questions will help you find the answer

Forget what you know. Approach everything with a beginner's mindset

What's the 1 question I ask before I run a new social strategy, or agree to a "test and learn?"

Are we prepared to change our strategy/process/etc. based on the success or failure of the results?

If the answer is no or inconclusive I know it's a vanity metrics pursuit.

"Social isn't literal."

That was a sentiment shared with me this morning on a team meeting.

We were discussing social assets what images need to go where, and tactics to convert to the site. Then someone said the sentiment above, and the entire conversation changed.

After 12(-ish) years in this space, with constant demand on RIO and proving CLV of social content, I forget to have fun.

Social is one of the few spaces that meld storytelling and statistics. We often forget the storytelling and community management in favor of statistical insight.

On this Monday I offer a (hopefully) helpful reminder...social isn't literal.

Want to be more productive?

Take this tip from #MakeTime

Set one highlight for the day. What's the one task that if you completed it would mean a win for the day?

When you make the most important thing THE most important thing, the rest of you achieve is a bonus

What's the ONE thing that competing at Miss USA taught me, memory training reinforced, and Adam Grant has given his stamp of approval?

Visual thinking.

Creating visual mental pictures. Talk in images. See the thought or word you are trying to convey as you speak.

Becoming a memory athlete has become the secret sauce to my career success.

As a working professional, you're always looking for ways to improve your skills and advance your career. Memory athletics, also known as mnemonics, is the practice of using techniques such as visualization and association to remember information.

Here are a few ways memory athletics can help advance your career:

1. Improved Memory: By practicing memory techniques, you'll be able to remember important information more easily, and be more prepared for meetings, presentations, and deadlines. Also, the more you can build and link knowledge across disciplines and sources, the more valuable your insight.

2. Increased Productivity: With a better memory, you'll be able to work more efficiently, and get more done in less time.

3. Better Communication: By practicing memory techniques, you'll be able to remember names, faces, and conversation details more easily, and build stronger relationships with your colleagues and clients.

4. Increased Confidence: Confidence equals competence. This confidence will help you take on new challenges, speak up in meetings, and make a positive impression on your boss.

So, if you want to take your career to the next level, give memory athletics a try. You'll be surprised at how much it can help you!

Did you know that CLV (customer lifetime value) can tell you how much a customer is worth to your business over time? And did you know that social media metrics can help you calculate CLV?

By tracking engagement rates, conversion rates, and other social media metrics, you can get a better understanding of how valuable a customer is to your brand.

For example, let's say an entertainment brand tracks their social media metrics and finds that a certain customer regularly interacts with their posts, watches their videos, and clicks on their links.

This customer is likely more valuable to the brand than one who rarely interacts. By targeting more marketing efforts towards this engaged customer, the brand can increase their chances of retaining them for a longer period of time.

And by keeping track of how much revenue is generated from social media advertising, the entertainment brand can estimate the revenue a customer acquired through social media channels, and use that information to calculate their CLV.

By understanding the relationship between CLV and social media metrics, brands can make better decisions on how to acquire, retain and engage with customers, ultimately leading to long-term profitability.

TV and movie adaptations have been killing it in recent years. There have been 25 feature-length films and almost 30 TV adaptations announced or in some form of production.

And this may be the tip of the iceberg. We've already seen the critical and audience reception for The Last of Us TV series and excitement for The Super Mario Bros. Movie in April.

While adaptations are becoming more common, what has changed in recent years is the extent these projects have stayed true to the source material (we won't talk about the last Super Mario adaptation).

With traditional media providers increasingly leveraging gaming IP or shoring up capabilities to make games themselves, like Netflix, the potential for transmedia (where a story is told across multiple forms of media) across gaming and traditional video becomes greater.

Marketers who are intimately familiar with advertising in TV or movies may find themselves becoming acquainted with gaming whether they like it or not.

Marketing should be rooted in intellectual curiosity.

In @neilhoyne's book #Converted Hoyne talks about the importance of having conversations with your audience by asking the right question...

What is the one question you think is essential to ask your audience/consumers/etc.?

History is not black and white photos, or a bygone era...it's closer than you think.

Let's talk about Ernest Green, one of the Little Rock Nine and his connection to Dr. Martin Luther King Jr.

Ernest Green was one of the nine African American students who integrated Little Rock Central High School in 1957, and was the lone senior in the group. It was believed if Green didn't graduate Central High would be a failure and have ramifications for the rest of the Civil Rights Movement.

Dr. Martin Luther King Jr. and the Southern Christian Leadership Conference (SCLC) supported the Little Rock Nine in their efforts to integrate the school. Dr. King called for the federal government to intervene and protect the students' rights to an equal education.

Ernest Green graduated as the only senior in his class in May 1958, making him the first African American to graduate from Little Rock Central High School. This was a major victory for the Civil Rights Movement, and it was a testament to the courage and perseverance of the Little Rock Nine.

Dr. King praised Ernest Green and the Little Rock Nine for their bravery in the face of adversity. He said, "These are the type of people that change the world, these are the type of people that we need in America."

Dr. King even went to Ernest's high school graduation.

Ernest Green is my dad.

History is closer than you think.

Games seem to be the conduit through which new tech is taught.

Minesweeper taught people how to use a mouse.

Angry birds helped us make sense of the touch screen.

Now gaming marketing (thanks Lionel Sims for introducing me to the term) is emerging, and it is the new frontier in marketing innovation.

Prada Beauty stepped into the space with Candy Crush. The brand launched an in-app playable ad in Candy Crush Saga, a mobile game by Activision Blizzard.

Congrats to Jonathan Stringfield and the team at Activision Blizzard for moving the ball forward on marketing innovation in the beauty space. Can't wait to see more brands try their hand at these kinds of integrated campaigns.

I've worked in social media for almost 12 years and I had a major realization:

Social forces you to be a manager immediately.

You have to manage up and across departments, on trends, analytics, etc. because you are truly the ONLY functional expert in a rapidly changing space.

In an effort to build a journaling habit, I used @jamesclear's 2-minute rule from #AtomicHabits.

Every day I set a 2-minute timer, sit down with my notebook, and write. When those 2 minutes are up I move on.

My goal is to go unbroken with that habit for 60 days.