FAQs, frequently asked questions, can help you know what your audience is curious about.

Through community management, you can get a sense of what questions your audience may have.

But SAQs, should ask questions, are what you know your audience should be asking.

SAQs are the audience lens you use to give added value that the audience wasn't even thinking of.

The strategy of interweaving these FAQs and SAQs together, when thinking of your audience and mining their feedback, gives the audience even more than what they came for.