MacKenzie Green
3y ago
Move over Millennials and Gen Z, Gen Alpha is here and already influencing purchasing! Over half of these 0-9 year olds own tablets and 11% have VR headsets. The report, "A Brand's Guide to Gen Alpha," by Morning Consult, highlights their tech-savvy habits.
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MacKenzie Green
3y ago
The report also reveals that Gen Alpha is watching shopping content with 56% of their parents saying so. Additionally, almost half of parents report their kids making requests for specific brands in categories like groceries and snacks, TV shows, and clothes. Brands take note!
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MacKenzie Green
3y ago
While only 28% of parents support their children interacting with the metaverse now, 58% would support it when their kids are older. Are you ready to cater to Gen Alpha's digital habits and preferences? #GenAlpha #Marketing #DigitalTrends
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