20 days ago Marie Claire went live on TikTok.

Since launch, we've published 23 videos.

In that time we have...

• 35%+ daily growth rate

• met and surpassed our internal commercial interest threshold to start building branded content

• passed 6.4 million views

What was our secret sauce to launch and scale so quickly?

We had 2 years of YouTube content.

We used our long-form video archives to create a short-form video library. We were able to extract value from content we already invested in, we used our social lens to identify content that could hit pop culture moments, and we've been able to build our original content while keeping a consistent posting cadence.

You don't have to start from scratch on your social entertainment strategy. What existing content do you have that you can repurpose, cut down, and use elsewhere?